What is an Affinity Map? (and the ways to render One)

What is an Affinity Map? (and the ways to render One)

One of the traditional knowledge inside UX developer’s toolbox is an affinity chart (often labeled as an attraction diagram). If you’ve ever seen a photograph of a number of makers waiting facing gluey notes on a wall, an affinity map is what you used to be probably considering.

Basically, attraction mapping is getting a lot of gooey records with options to them on a wall structure right after which grouping all of them centered on their own parallels (affinities). These groupings can help you pull insights and themes to assist you create successfully toward then procedures.

Here, We’ll very first clarify the reason why as well as how attraction mapping meets to the UX procedure. After that we are going to walk-through what it seems like in two typical incorporate problems: pulling-out knowledge from data notes and organizing concept ideas. Here’s what We’ll manage:

1. the reason why make use of affinity mapping?

Before we obtain in to the technicians from it, why don’t we bring a minute to think through whenever and why attraction mapping can be handy for your requirements. Since it is exactly about extracting ideas and noticing design, attraction mapping is especially beneficial in proper stages of this layout lifecycle-particularly the empathize and ideate phases . You are able to it to higher perceive users as well as their specifications, to define item requirement, or even to plan future goods attributes. If you have a number of data points or tips and require to extract all of them all the way down, attraction maps were an incredible device to own at your disposal.

2. How to create an affinity map

Attraction mapping keeps three fundamental steps. Possible modify every one to suit your very own design, although skeleton appears to be this:

  1. Jot down every information point or concept on a different sticky notice and place it on a wall surface
  2. One after the other, pick-up gooey notes and people linked records into groups
  3. Think on or discuss the design and kinds you’ve developed and exactly how they hurt your upcoming tips

Affinity mapping can be handy as an organization task or independently. Listed below are some considerations to keep in mind whenever deciding who is involved in their mapping activity.

As a group…

Affinity mapping was well suited to teamwork since it is physical, interactive, and lots of folk can join at a time. Group read kinesthetically by writing down, picking right up, and actually engaging with gluey records. It really is a powerful way to submerge manufacturers and stakeholders in individual research by letting them hold quotations and observations within their arms.

Also, more people ways considerably viewpoints. The range of knowledge and experiences an organization delivers can yield even more imaginative insights or better ideation. In case you are synthesizing investigation, you will want to add cross-functional downline to take advantage of this.


Attraction mapping is often thought of as a team athletics, but specific attraction mapping can be very useful, as well. I’ve used it on lots of jobs which I’m the only real researcher and fashion designer, and my personal UX people use it everyday on specific research projects. As a person means, it really is a relatively fast way to pull out ideas from your study records and mastered their tendency to favor some narratives (i.e.confirmation opinion). By literally (or digitally) dispersing out your study records and group them, you look at anything with fresh vision and open area to draw brand-new connectivity you’dn’t viewed on your real research.

An added issue is that attraction mapping try a lot lds planet of usually looked at as an in-person activity. Simply because of this added benefits the action and physical items bring.

However, there are a few fantastic gear available for electronic attraction mapping, referring to considerably important than ever before with an increase of of tech staff heading isolated. The instances listed here are thought for real mapping, but may easily be adjusted to an electronic digital context. When operating solamente, I like to utilize this free drawing theme. Hardware like LucidChart, Upboard, and Stormboard are all really worth discovering for much more team-based affinity mapping.

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