6. Suggesting Characteristics About Your Targeted Audience
And remember things are changing all the time. A few weeks ago Facebook decided to ban all Cryptocurrency and ICO related ads .
4. Using an Incorrect Destination URL
Your landing page must be relevant to the ad copy and image. If you’re offering to take people to a fitness blog and instead they land on a dating app download, it’s like talking about Fight Club: you’re going to be rejected and possibly booted.
This can also get messed up by something as simple as a typo in your destination URL. If a person can’t load the page, it hurts a user’s experience.
5. Using a Non-Compliant Landing Page
Your landing page must be functional, without crazy amounts of pop up windows, malware, or scripts which prevent people from backing out of your site.
You should also list out your business’s address, e-mail, phone number, and relevant information to your industry such as FTC compliance disclaimers and so forth.
Instructions should be crystal clear and impossible to misunderstand. If it contains misleading information about your product, you’re asking for trouble.
Your landing page must also be in line with your actual ad. Offering anything other than what was mentioned in your ad is possible grounds for rejection and/or an account ban. In other words, don’t offer a fitness product and then try to sell people on a cryptocurrency.
Remember, Facebook wants people to have a good overall experience. If you’re landing page is shady, Facebook will drop the rejection hammer.
If you’re suggesting characteristics or traits about the person reading your ad, you’re running the risk of getting rejected. Many affiliates get this one wrong. A rule of thumb is to avoid using the word “you” in your ad copy.
Basically, Facebook doesn’t want people getting offended and pissed off. (más…)